Communications and public health

Abstract Communications have always been a key part of public health. This plenary highlights current communication challenges and opportunities for At the same time as we experiencing pandemic, world is also an “infodemic”: overabundance information that occurs during epidemic. may be accurate or not spreads via digital physical systems. It can lead to mistrust in health authorities undermines response. An infodemic intensify lengthen outbreaks when people are unsure about what they need do protect their around them. impacts citizens every country, addressing them new centrally important challenge responding disease outbreaks. The workforce needs adapt this changing environment its growing digitization — expansion social media internet use. Once you right information, it’s change behaviour. In second plenary, we’ll dive into theory behaviour change, well present innovative interventions populations. Behavioural insights combine from various disciplines, including psychology, cognitive science, science which used policies promote healthy environments. Speakers Tina Purnat ECDC Jose Alcami Pertejo Institute Health Carlos III, Spain Susan Michie UCL Centre Behaviour Change, University College London, UK